Preparing Your Fast Food Restaurant for the 2024 Euros

With the Euros right around the corner, fast food restaurant owners have the perfect opportunity to attract new customers and boost sales. However, the increased demand also brings challenges that require careful preparation and strategic planning. 

This guide will help you optimise your fast food restaurant operations to make the most of the Euros. 

The Euros – What Does this Mean for Fast Food Restaurant Owners?

For those who don’t know, The UEFA European Football Championship (often referred to as ‘The Euros’) is a football tournament in which teams from all over Europe compete. It’s an exciting time for football fans globally but potentially stressful for fast food restaurant owners if they are not well-prepared.

Expected increase in customer traffic:

The Euros offer significant potential for growth in the culinary industry. Whether it’s people socialising to watch the games or enjoying quality food from the comfort of their homes, there’s likely to be a surge in demand. The increase in customer spending can be both exciting and daunting, but here’s how your business can thrive:

Sales Opportunities:

The Euros could significantly boost sales if approached with the right strategy. Don’t fear the increased demand; embrace it as an opportunity for growth. During major sporting events like the Euros, people are more likely to order food, both in restaurants and for home delivery. By offering special promotions, themed menus, and combo deals tailored to the event, you can attract more customers and encourage higher spending. Consider creating “match day” packages that include popular items at a discount.

Increased Foot Traffic: 

Expect more walk-ins, especially during match times. Football fans enjoy watching games in a lively atmosphere with fellow enthusiasts. Turn your fast food restaurant into a hub for fans by promoting it as the perfect spot for watching the Euros, with large screens, comfy seating, and a vibrant vibe. Offer incentives like happy hour deals, themed drinks and game-time snacks, to become the go-to destination. This not only boosts foot traffic but also enhances the customer experience, fostering repeat visits.

Higher Sales Volume: 

With more customers, there’s potential for increased sales, particularly for food and beverages. During the Euros, people tend to indulge more in food and drinks, whether they are celebrating a win or consoling after a loss. This period is ideal for upselling high-margin items like specialty cocktails, premium beers, and signature dishes. Implementing a streamlined ordering process and efficient service will ensure that you can handle the increased volume without compromising on quality. Additionally, offering exclusive deals for group bookings can attract larger parties, further boosting your sales.

Brand Visibility: 

Hosting Euros events can significantly enhance your brand’s visibility. Maximise this opportunity with a robust marketing campaign, including social media, email newsletters, and local ads. Emphasise your restaurant’s unique offerings and encourage patrons to share their experiences online with contests or discounts, boosting your online presence. Collaborate with local influencers or sports figures to amplify your brand’s reach further. We often partner with notable influencers to promote our brands, so why not become a Taster franchisee to benefit from this?

By leveraging these opportunities, your restaurant can not only handle the increased demand during the Euros but also build a stronger, more loyal customer base for the future.

Pre-Match Prep: Optimising Your Fast Food Restaurant for the Euros

Minimise those pre-game jitters by preparing thoroughly! Knowing your business’s strengths and weaknesses allows you to optimise your environment for maximum efficiency. Preparation is crucial in handling the surge in business during the Euros. Here’s how you can get ready: 

Staff Training and Scheduling: 

Ensure that your staff are well-trained and schedule additional shifts to handle the rush. Having a full team during peak hours is essential. Proper training ensures your staff can manage the increased volume of customers efficiently and maintain high service standards. Consider conducting specific training sessions focused on quick service, upselling techniques and managing large crowds.

Stock Up on Essentials: 

Make sure you have ample stock of popular items and beverages. Partner with suppliers to secure bulk deals and avoid last-minute shortages; this will not only ensure you meet customer demand but also help you manage costs effectively.

Equipment Check: 

Ensure all kitchen and AV equipment is in top condition. A malfunctioning TV or oven can disrupt service and dampen the customer experience. Regular maintenance checks and having a contingency plan for equipment failures can prevent major disruptions.

Integrating Delivery: 

Additionally, partnering with delivery platforms, like Uber Eats, Deliveroo, or JustEat, can expand your reach to fans who prefer at-home viewing. Many fast food restaurants thrive by using these services. Consider integrating multiple platforms with a unified system for order management. Ensure that your food is packaged efficiently to maintain quality during delivery. Invest in high-quality packaging materials that keep food hot and fresh. If you have your own delivery staff, ensure they are well-trained and familiar with the best routes to minimise delivery times. If you rely on third-party platforms, ensure clear communication with their drivers.

Franchising with Taster will streamline the process of partnering with major delivery platforms like JustEat, Deliveroo, and Uber Eats. By leveraging their established relationships and integrated systems, your restaurant can boost its delivery efficiency and reach. Become a franchisee now!

By following these steps, you can ensure that your fast food restaurant is well-prepared to handle the increased demand during the Euros and provide a seamless and enjoyable experience for your customers. 

Don’t Be a Benchwarmer: Stand Out During the Euros

It is always essential for a business to stay up to date with trends. However, you shouldn’t just replicate the trend; you should also add value or something unique that shows off your company and its brand personality.

Themed Menus with a Spin: 

Go beyond generic “football food.” Design a limited-edition Euros menu that reflects your brand’s strengths. For example, a burger joint could offer patties named after famous players, while a taco place could have tacos in the colours of competing teams.

Promotions that Pack a Punch:

Don’t just offer discounts; create interactive experiences. Run contests predicting the outcome of games with free food as prizes or offer special combo deals that encourage group orders for watch parties.

Decorate Your Fast Food Restaurant for the Euros:

Decorate your fast food restaurant to create a fun and festive atmosphere for the Euros. However, ensure the decorations still reflect your brand identity. For instance, a sports bar might go all-out with jerseys and team flags, while a family-friendly restaurant could use colourful balloons and streamers.

A photograph of a chicken burger from, fast food restaurant, Taster with a glass of soda and waffle fries in a box.

Don’t Let the Post-Euros Blues Get You Down

The surge in customers during the Euros is exciting, but don’t let a dip in sales afterwards dishearten you. See it as a springboard to build loyalty. While the Euros are a great opportunity, remember your long-term business goals are even more important. Use the Euros experience to identify areas where you excelled and translate those strengths into ongoing customer service and menu offerings.

The Euros will bring in new faces. Wow them with exceptional food, service, and a fun atmosphere. Offer incentives like loyalty programs or special deals for returning customers to keep them coming back after the final whistle blows.

By focusing on your brand identity, creating unique experiences, and converting short-term gains into long-term loyalty, you can turn this exciting event into a springboard for future growth.

The Euros are a golden opportunity for fast food restaurants to shine. By following these tips, you can create a winning strategy that attracts new customers, boosts sales, and builds lasting loyalty. Remember, in the fast-paced world of food service, sometimes it’s best to focus on your strengths and let others handle the areas that might cause you a red card.

Partnering with Taster: Your Fast Food Restaurant’s Secret Weapon!

Scared to face it alone? Consider leveraging Taster’s expertise in handling increased demand and streamlining operations. With Taster’s proven track record and established partnerships, you can achieve your goals with maximum efficiency and provide an excellent customer experience even during peak times. Taster can be your secret weapon, helping you score big during the Euros and beyond.

Ready to score some goals? Discover your potential with Taster and open the door to franchising success!

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