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What Is The Best Food Delivery App For Your Restaurant?

An in-depth guide to help you decide which delivery app is suited for your business. In this guide, we will go over the three leading food delivery apps: Uber Eats, JustEat, and Deliveroo. Our goal is to provide you with all the information needed to make an informed decision which will benefit your restaurant the most.

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TABLE OF CONTENTS

  • What Is The Importance Of Delivery Apps?
  • How Do Food Delivery Apps Work?
  • Ensuring A Smooth Operation When Integrating With A Food Delivery App
  • A Detailed Look at Delivery Apps: How Does It Work? What Are The Costs? Pro’s & Con’s.
    • Uber Eats;
    • Just Eat;
    • Deliveroo.
  • How Do I Decide Which Delivery App I Use?
  • What Next?

WHAT IS THE IMPORTANCE OF DELIVERY APPS?

Food delivery apps have given many people across the world the chance to order food efficiently and quickly through simple steps. This benefits those who would like to stay home, are feeling unwell, don’t have time to cook, and more. The food delivery industry has received a massive increase in users over the past few years. As the technology progresses, the number of users will only go up, which is why restaurant owners have been researching the topic and setting it up for their businesses.

HOW DO FOOD DELIVERY APPS WORK?

There are two points of view we will be diving into; one covers the restaurants, whilst the other covers the customers. First, we will be looking into the customer’s perspective.

When using a delivery app, a customer will have the option to browse the suggested and local food options. This list may be short or long, depending on where they live, as most remote locations are limited due to needing to be farther to deliver. Once the customer has decided where they would like to order from, they go through a simple and quick process of selecting the foods they want, filling in their preferred delivery address, informing the restaurant of any dietary requirements, and paying. Once this is all completed, all they need to do is wait for the food to arrive at their doorstep. Overall, the process the customer goes through is fast, easy, and efficient, which is why food delivery apps are increasing in popularity as time goes on.

Now that we have covered the customer’s perspective, we will be diving into a restaurant’s point of view. Food delivery apps offer a platform for restaurants to expand their reach. The success of using these apps depends on maintaining high-quality service standards from the delivery partners involved and the restaurants.

ENSURING A SMOOTH OPERATION WHEN INTEGRATING WITH A FOOD DELIVERY APP

By following the upcoming steps, you can make sure both you and your customer’s experience is positive.

  • Menu Management – Your restaurant must ensure the menu listed on the app is up to date. If your prices aren’t accurate or you are missing food items, this may cause customer confusion, giving your restaurant a bad look.
  • Preparation – When receiving an order, the preparation of the food begins. It is crucial to maintain the same standards as those who eat inside the restaurant. Simple steps with preparing the packaging are essential to make sure the food makes it to the customer in perfect condition. Investing in packaging that can keep food hot or cold for longer will improve the customer’s experience when receiving the delivery.
  • Order Processing – Restaurants will receive the order a customer has placed in real time. The majority of food delivery apps provide dedicated systems to help manage and process incoming orders. Efficient order processing is vital to maintaining customer satisfaction and making sure the timings are correct.

A DETAILED LOOK AT DELIVERY APPS:

UBER EATS

Uber Eats is one of the world’s most popular food delivery apps. The app has grown tremendously over the years. It was initially called ‘UberFresh’ and was only meant to be an experiment. It now includes over 825,000 partnered restaurants in 45 countries.

HOW DOES IT WORK?

UberEats offers a restaurant dashboard, which is a delivery management tool that enables restaurants to adjust item availability, help track delivery drivers, and skillfully manage and accept orders. This software is downloadable and would work most efficiently on a tablet in the restaurant. Uber Eats also offers another software, which is called Restaurant Manager. This is an analytics tool which informs you of performance over time, marketing campaigns, payment details, and more. To make it easier for couriers to pick up food when delivering, Uber have a system where using the Restaurant Dashboard, you can view the person’s name, giving you a chance to verify if you’re handing the order to the correct person. Overall, Uber Eats does offer valuable tools for businesses to use to make the process more efficient. However, restaurant owners have had a fair few issues with these tools and how they often experience technical difficulties or communication issues. Uber has responded that they are looking into these issues and will be fixing them as when they initially made the app, it was optimised for how quickly they could build it as they had a close deadline.

WHAT ARE THE COSTS?

UberEats requires you to pay a £650 one-time activation fee. UberEats has stated that this fee covers start-up support, a tablet, a welcome kit, restaurant ordering software, and menu photoshoots.

Uber Eats charges restaurants a commission fee on every order. This fee may vary depending on the number of locations you have set up, your selected plan, and your region. However, in general, most restaurants pay a commission fee of 30%. Restaurants may be charged to be included in marketing campaigns.

PROS OF USING UBER EATS

  • Displays your customer reviews and ratings, which can attract new customers
  • Uber Eats always has plenty of drivers. Ready to accept orders unless you’re in a remote area
  • The app is easy to use for both you and your customers.

CONS OF USING UBER EATS

There is a possibility of high commission fees depending on the plan you’re with.
There is no choice on which driver accepts and how positive their customer service will be.
Once the food is given to the driver, you can’t maintain quality control.

JUST EAT

Just Eat was founded in 2021 in Denmark. Just Eat later moved its headquarters to London, where a Netherlands-based company, Takeaway.com, eventually bought it. Just Eat operates in 20 countries with 67,000 restaurant partners.

HOW DOES IT WORK?

Just Eat offers a number of systems to partner restaurants to benefit businesses and provide an overall positive experience. Some tools may vary depending on the region and partnership with Eat. However, the following features are included for every restaurant that joins. These consist of the following: Management Dashboard: Restaurants will be offered a management dashboard; this will allow businesses to update photos, manage menus, monitor order analytics, and control opening hours. Order Processing: The platform has an order processing system, which helps restaurants manage incoming orders as efficiently as possible. Marketing and promotion: Eat and invest in the majority of the marketing for your business by making sure you have visibility and attract more customers, which may include discounts, featured listings, and special promotions.

WHAT ARE THE COSTS?

According to Just Eat, there is currently no joining fee. Just Eat does take a 14% commission fee on every order placed through the app. The commission is deducted from your weekly order revenue. An admin fee is also included, which is charged to the customer unless you decide to go through with this charge.

PROS OF USING JUST EAT

  • Reach a new audience and attract new customers.
  • Just Eat claims customers order big on the app, with £300 on average.
  • A dedicated support team is available every day.

CONS OF USING JUST EAT

  • If your restaurant depends on Just Eat, you may be worrying about any upcoming policy changes.
  • Your restaurant may be limited in the ability to build direct relationships with customers due to not having direct access to data.
  • The platform is highly popular, meaning there is a lot of competition with other restaurants. This may make standing out challenging.

DELIVEROO

Deliveroo was founded in 2013 in London and has 160,000 restaurants in over 800 locations.

HOW DOES IT WORK?

When using Deliveroo, you can integrate multiple point-of-sale (POS) systems. The POS connection allows restaurants to complete real-time inventory by syncing every order placed through, which will recalculate stock, meaning orders will go straight through to the till, saving your staff time as they don’t have to put the orders through manually.
Deliveroo can also provide restaurants with a dedicated all-in-one tablet, which includes a printer to help you manage your orders, as well as the option to join the partner hub. The partner hub contains all the tools needed, such as the ability to update your menu, access support, check sales and view ratings. Another benefit is you can manage the previously listed anywhere and from any device.

WHAT ARE THE COSTS?

Deliveroo does include an onboarding fee. However, they don’t disclose the exact cost as it may depend on which contract type you’re on. The onboarding fee generally includes photography for your menu, a table with a printer and online ordering software. Your restaurant also gets the option to join the Deliveroo Partner Hub. The partner hub includes all the tools and insights needed, such as the ability to update your menu, access support, check sales and view ratings. Another benefit is you can manage the previously listed anywhere and from any device.

Deliveroo doesn’t disclose commission fees as it depends on the number of locations you have and the location itself. Restaurants report that on average, the fee is between 25% to 35%.

PROS OF USING DELIVEROO

Deliveroo has a broad database which allows your business to attract wider audiences
It is beneficial for businesses looking to establish an online presence rapidly as it is quick implementation.
Restaurants are provided with access to analytics.

CONS OF USING DELIVEROO

High commission rates.
Delivery time management.
Competitive landscape due to the high number of restaurants on the app.

HOW DO I DECIDE WHICH DELIVERY APP I USE?

When deciding which delivery app to use, there is no right or wrong answer; however, keep in mind that when selecting, you can be on multiple apps at the same time. For example, many restaurants chose only one, whereas others picked all three or more. Your decision should depend on what best suits your business. Ask yourself these questions;

  • Which delivery app is the best financial decision?
  • Which delivery app has the best audience for my restaurant?
  • Will my location affect the outcome?
  • Will this benefit my business?
  • Can the extra orders be managed efficiently alongside dine-in service?

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WHAT NEXT?

If you have any questions about any of the delivery apps we have listed in this blog, consider giving them a call and talking to their support team to find out information more directed towards your restaurant. If you enjoyed this blog, consider coming back for future blogs!

Thank you for reading! Best regards, Taster.

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