A true partnership

Each brand is built around the creator’s vision, audience, and personality.
From concept to launch, the creator drives the creative direction, while Taster manages operations, logistics, and growth.
It’s a shared adventure with shared ownership: creators hold equity and earn a percentage of sales from day one.

focused on what matters

The creator embodies the brand, brings it to life on social media, engages their community, and co-leads the marketing strategy.
Taster powers the operational engine — from sourcing to franchise expansion — enabling the brand to grow sustainably without compromising on quality or vision.

Built to grow, designed to last.

From pop-up to national expansion.

We collaborate with creators to shape our digital food brands.

We start with a pop-up to test the concept, then scale strategically. With over 120 active locations across Europe and a proven franchise network, we provide the infrastructure for sustainable growth — from launch to long-term success.

WHY TASTER?

Taster is one of Europe’s leading next-gen restaurant operators. We bring our expertise to help creators build ambitious, scalable brands.

  • Ambitious brands led by creators.

    Pepe Chicken (FastGoodCuisine) operates in over 110 cities across France and Belgium. Spud Bros Express (SpudBros) sells more than 500 potatoes a day in London and is expanding nationwide, with their Liverpool restaurant already drawing crowds. Starsmash (Amixem) aims to become France’s leading smash burger brand by 2026.
    These aren’t just collaborations — they’re scalable businesses with real staying power.

  • European scale for creator-led brands.

    Taster is one of Europe’s top fast-casual operators, with over 120 active sites and four thriving creator brands. With deep operational expertise, a trusted franchise network, and reliable suppliers, we know how to turn a creator’s vision into a tangible, growing business.

  • Creators ready to go beyond content.

    We partner with passionate, engaged creators who want to build something bigger than themselves. The ideal partner is hands-on, deeply connected to their audience, and genuinely passionate about food — someone ready to take the leap into true entrepreneurship.